Everyone reading this has a relationship with
social media – whether it’s healthy, obsessive, or estranged.
These relationships inform a particular social media
personality.
According to a survey by a UK based online bank (yes there is
something called an online bank), there are 12 social media personalities,
ranging from “ultras to virgins.” The ultras for instance, are deeply
infatuated with sites like Twitter and Facebook.
“They are fanatically obsessed with Facebook or Twitter,” the
study said. “They have Smartphone apps and check their feeds dozens of times a
day – even when pre-occupied.”
But don’t worry about fitting perfectly into one category.
You’re probably a combination of several personalities.
“Most people using social media will display a combination of
those personality types, and they may even behave differently on Facebook, for
example, to how they behave on Twitter.
Here are the 12 types of social media personalities. Tell us
what you think, do they ring true?
l. The Ultras: - They check their
feeds dozens of times a day. Happily admit obsession. 14% of Facebook users spend at least two hours a day on the network.
2. The Deniers: - Maintain that
social media doesn’t control their lives, but get anxious when unable to access
networks. 20% of Facebook users would
feel “anxious” or ‘isolated” if they had to deactivate their accounts.
3. The Lurkers: - They hide in the
shadows of cyberspace. Watch what others are saying, but rarely (if ever)
participate themselves. ‘45% of Facebook
users described themselves as observers’.
4. The Peacocks: - Popularity
contest, high number of followers, fans, ‘likes’ and re-tweets essential. ‘One in ten Twitter users wants more
followers than their friends.
5. The Virgins: - Taking first
tentative steps in social media. 19% of
registered social media users don’t use any social network
6. The Ranters: - Meek and mild in
face-to-face conversations. Highly opinionated online.
7. The Ghosts: - Create anonymous
profiles, for fear of giving out personal information to strangers.
8. The Changelings: - Adopt
completely new personality online so no one knows real identity.
9. The Quizzers: - Asking questions
allows them to start conversation.
10. The Informers: - Seek kudos by
being the first to share the latest stuff with audiences.
11. The Dippers: - Access their
pages infrequently, often going days, or even weeks, without posting.
12. The Approval Seekers: -
Constantly checks feeds and timelines after posting. Fret until people respond.
One in every Facebook user say it is
important others ‘like’ or reply to their updates.
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